For Talaa, I manage the brand's social media and broader marketing strategy with a focus on confidence, clarity, and real-life wearability—positioning it as a smart, feel-good solution for modern wardrobes.

I develop content plans and oversee execution using a mix of brand-provided assets and creator-supplied footage, transforming ready-made video content into high-performing posts through strong hooks, clear storytelling, and on-brand captions. I translate key launches, product benefits, and brand pillars into engaging, easy-to-digest formats designed for both reach and saves, while maintaining a cohesive and recognizable visual identity.

In parallel, I run an ongoing UGC and influencer program, collaborating with a select number of creators each month, from scouting and outreach to briefing, coordination, and follow-ups on posting. For product launches, I oversee model shoots end to end: scouting models and photographers, managing their bookings and agreements, and building the mood boards and shot lists that guide each shoot.

Beyond content, I identify and build relationships with communities, collectives, and brands aligned with Talaa's audience, turning them into confirmed partnerships, collaborations, and event participation that extend the brand's reach, alongside opening doors to new retail and stockist opportunities. I shape go-to-market planning for new products and category expansions, build influencer-led launch strategies, and track competitor activity to keep positioning sharp, leading monthly strategy sessions to align the content calendar and campaign priorities before each month begins. Alongside execution, I support community engagement and performance tracking, continuously refining the content direction to strengthen consistency, recognition, and trust—turning everyday wardrobe solutions into content people want to share.

September 2025 - Present