For Talaa, I manage the brand’s social media with a focus on confidence, clarity, and real-life wearability—positioning it as a smart, feel-good solution for modern wardrobes.

I develop content plans and execute content using a mix of brand-provided assets and original formats, transforming ready-made video content into high-performing posts through strong hooks, clear storytelling, and on-brand captions. I translate key launches, product benefits, and brand pillars into engaging, easy-to-digest formats designed for both reach and saves, while maintaining a cohesive and recognizable visual identity.

In parallel, I run an ongoing UGC and influencer program, collaborating with a select number of creators each month—from scouting and outreach to briefing, coordination, and follow-ups on posting. This ensures a steady flow of authentic, relatable content while keeping everything aligned with the brand’s tone. Alongside execution, I support community engagement and performance tracking, continuously refining the content direction to strengthen consistency, recognition, and trust—turning everyday wardrobe solutions into content people want to share.