For Silkberry, I led the brand’s social media management from strategy through execution, building a structured, consistent presence focused on education, clarity, and conversion.

I developed the content direction and monthly planning, translating key periods, product USPs, and customer benefits into clear, accessible storytelling. Content was created using CapCut and Canva, with a focus on short-form video, educational and entertainiformats, and visually cohesive templates designed to inform, engage, and guide purchasing decisions.

In parallel, I kickstarted and managed the brand’s influencer seeding initiative, overseeing the full process from scouting and outreach to delivery coordination and post-publication follow-ups. Each creator was supported with a personalized affiliate code, allowing performance to be tracked while maintaining an organic, community-driven feel. The campaign exceeded expectations in both participation and content delivery, organically extending beyond the original scope.