For 800Flower, my role went far beyond content creation. I managed the brand’s social media presence end to end, ensuring every post, reel, and story reflected a refined yet approachable floral identity.

I developed the social media strategy, defined clear content pillars, and translated seasonal moments, campaigns, and everyday products into cohesive visual storytelling. From concept to execution, I created and edited photo and video content, crafted captions with strong calls to action, and planned formats designed to encourage engagement while staying true to the brand’s voice.

Through consistent, performance driven content and campaign execution, I achieved over 25% organic growth in the brand’s Instagram community. Alongside content, I oversaw community management and performance tracking, continuously optimizing based on audience behavior and campaign results.

I also launched and managed a structured affiliate and influencer program, partnering with creators to drive authentic advocacy while keeping performance measurable and scalable. This initiative became a meaningful contributor to both visibility and conversion, supporting the brand beyond one off campaigns.

My role combined marketing strategy, PR and influencer relations, photography, videography, and creative direction into a single integrated function. The focus remained on consistency, recognition, and emotional connection, turning flowers into experiences that resonated beyond the screen and strengthening 800Flower’s position as both a premium gifting brand and an event décor provider.